Automatic Belgium WhatsApp Number Database newsletters: who to send what to
Automatic Belgium WhatsApp Number Database newsletters: who to send what to
Blog Article
In this article, we will look at what WhatsApp automation is, how it works, what strategies there are, and provide examples of successful automated WhatsApps.
Automatic WhatsApp newsletters: who to send what to
Automation plays a big role in promoting various brands . And for good reason, automation helps marketers save time - not sending letters manually, but setting them up once, and then monitoring the relevance of the content. Marketers can spend the saved time on creating hypotheses or analyzing mailings - which will later help in creating mailings for clients.
Any messages can be automated. For example, set up a trigger chain for any of the customer's actions: registering in a store, placing an order or receiving it. There can be many options - it all depends on the marketer's imagination.
In this article we will consider the following:
• What is WhatsApp automation?
• How automated WhatsApp newsletters work
• WhatsApp Marketing Automation Strategies
• Examples of automated WhatsApp newsletters
What is Belgium WhatsApp Number Database automation?
WhatsApp automation is an WhatsApp marketing strategy that allows marketers to send automated WhatsApps to subscribers. The WhatsApps are sent based on the customer’s completed or incomplete action. For example, if a subscriber adds an item to their shopping cart and then does not Belgium WhatsApp Number Database complete the order, this will trigger an abandoned cart WhatsApp automation. One or more WhatsApps will be sent to that contact automatically, in the hopes that the customer will complete their purchase.
How do automated WhatsApp newsletters work?
WhatsApp automation is based on the following criteria:
Trigger. This is an event that launches a mailing according to a specific scenario. The trigger uses actions that are initiated by the client or changes in the CRM system.
Schedule. For example, sending out WhatsApps a few hours before major discounts.
Timeline . This is sending messages after a certain period of time after an action has been performed.
Creating an automatic mailing list.
Setting up a trigger.
A customer triggers an event, such as making a purchase.
The platform you are using sends an WhatsApp.
But even if you take the above data into account, will it guarantee that you will create an effective newsletter? Most likely, it will not work without a good strategy.
WhatsApp automation is an WhatsApp marketing strategy that allows marketers to send automated WhatsApps to subscribers.
WhatsApp Automation Strategies
1. Plan each mailing
Make a list of what you WhatsApp Number List expect from each automation. The more specific you are about what you want from the automation, the better your chances of creating a successful newsletter.
It is also very important to know and understand your audience. This can be based on demographics or customer behavior. If you know your customers well, you can send them personalized newsletters and also know the best time to send them.
2. Segment your subscribers
All your clients are different, and so is the way you serve and communicate with them. Distribute your subscribers according to different criteria, after which you can send them relevant offers with information that suits them.
However, you can go a little further to provide your customers with a truly unique experience. Using customer behavior and preferences in your WhatsApps is a very powerful marketing automation tactic that will help make your WhatsApps personalized, tailored to each customer who receives them.
3. Use registration forms
A great way to build a robust WhatsApp list is to ask subscribers to sign up for your loyalty program. Or, for example, to subscribe to company news.
Offer a reward for registration - something that will be hard to refuse. This will be the best motivation. It can be a free gift - a certain number of points or a good one-time promotion. The more people register in your program, the better the personalization will be. We wrote about 7 ways to attract customers to participate in a loyalty program in our other article.
4. Re-engage sleeping clients
You probably know that it is more profitable to retain existing customers than to continually acquire new ones. That is why re-engagement is one type of WhatsApp marketing automation strategy that you should not forget about.
If you have customers who haven't bought from you in over three months (every niche has its own period) or haven't opened your WhatsApps for weeks, you should try to make them active again. To do this, you can use the ready-made templates for automated newsletters in Passteam . Set up different offers for passive subscribers who have never bought from you and passive customers who have bought from you in the past.
Examples of automated Belgium WhatsApp Number Database newsletters
There are some of the most beneficial WhatsApp automation combinations you can use to see great results. For example:
Welcome letters
Happy Birthday
abandoned cart WhatsApps
letters to re-engage dormant customers
Note that this is a series of WhatsApps, not a single WhatsApp. A series of WhatsApps is more effective if you set them up to engage the customer rather than to annoy them. In that case, you need to think about different series. And we wrote more examples of WhatsApp newsletters in this article .
1. Welcome series
An automated welcome WhatsApp series helps introduce your new customers to your brand and encourage them to make purchases within a certain time frame.
The first WhatsApp is to make B2B Database sure the recipient understands who you are and what you do. It’s important to make a great first impression. Thank the customer for subscribing to your newsletter and tell them a little about yourself.
The second WhatsApp, which is dedicated to a deeper description of your brand, can give subscribers a behind-the-scenes look at how you create your products. Here, we are aiming for an emotional connection that leads to better customer relationships and more repeat purchases.
The final letter in the welcome series will achieve two goals:
Show reviews from customers who are happy with your products
Offer a discount
After all, the whole point of these newsletters is to improve sales, whether short-term or long-term. Here, you should show how satisfied your existing customers are with the products they bought from you. This could be video reviews, photos on social media, or just text reviews. And at the end, you can include an offer to buy.
Welcome newsletter from Elama
2. Series "Birthday"
A birthday WhatsApp is an automatic notification sent to a subscriber on their birthday or a few days before. It is usually not only a sign of attention, but also an offer of a discount on any order within a certain period. This type of mailing gives great results.
A good birthday series involves sending a text message on the subscriber's special day wishing them a happy birthday. Then set up an WhatsApp as the second element that includes a gift - a discount, free shipping, or whatever else you deem appropriate.
Set up an Belgium Belgium WhatsApp Number Database Number Database mailing for the morning of the recipient's birthday, for example, at 10:00. This way, he will receive the letter in the morning, not too early and not too late. This can be either a separate congratulation or preparation for the letter that you will send later.
Here we will focus on color, visuals and of course, a great gift. There are 3 key components you should keep in mind when it comes to greeting letters:
Discount or free shipping. Be generous when creating such an offer. Today is an important day for your client, so the gift should be impressive.
A clear call to action, i.e. a CTA button.
Extra time to use the discount. Make it valid for at least one more week after your birthday.
We wrote more about birthday templates in this article .
Happy Birthday from Mail.ru
3. The Abandoned Basket Series
This automated series can be made up of 3 WhatsApps sent to a customer who recently added items to their cart but did not purchase them. These WhatsApps are very effective, not only reminding the customer about you, but also encouraging them to make a purchase.
This WhatsApp is sent an hour (or half an hour) after a customer abandons their shopping cart. It's simple and unobtrusive, reminding customers that they haven't made up their minds yet, while still offering to buy the products they like.
This WhatsApp goes a little further in convincing recipients to complete their purchase. In it, you talk about the benefits of buying now, such as how it will make the buyer's day.
Here, in the last WhatsApp in this series, you are being more assertive and applying gentle pressure to the buyer to make the purchase.
To make this offer more tempting, you can also add a discount.